07.09.2023 - Social impact of the museums

Social Impact Toolkit

This toolkit is a guide for your museum to collect and analyze social impact data. Throughout the toolkit, you will find summaries of tasks, checklists, best practices, language and materials to use, and tips for success.


The journey to measure museum social impact requires time and commitment, likely from numerous employees or volunteers and across departments. We recommend that you read the toolkit in its entirety and familiarize yourself with the tasks before beginning this work. This museum social impact toolkit was developed as part of the Measurement of Museum Social Impact (MOMSI) research study, and was informed by the experiences of the study’s host museums from across the United States.


Tips for success and perspectives included in the toolkit represent the experiences of museums of various sizes, scopes, and regions.


  • Social Impact Toolkit